ATV snow plow installation

Riley Erickson is a former USA Junior Olympic champion and college baseball player. The drive that shaped him as an athlete still shapes how he runs R1: pay attention to the details, hold a high standard and do the work correctly the first time.

His dad was an exceptionally capable mechanic who served in the military as a mechanic. Growing up working alongside him, Riley learned to love understanding how things work, finding what is wrong and fixing it properly. After retiring from the military, his dad now works with the R1 team. He also spent many years running Wedding Cakes by Dawna in Utah, bringing extensive business experience alongside his mechanical knowledge.

Today, Riley is a husband and dad who loves camping with his family of five. He hunts, fishes, farms, boats, jet skis and rides dirt bikes. He owns three UTVs, enjoys yard work and cares deeply about having equipment that works the way it should. Helping other riders enjoy those same hobbies is what makes this business personal.

Riley started R1 Industries in his basement in 2016, building LED light whips. His attention to detail and product quality helped the business grow quickly. He earned customers’ trust by standing behind those early whips with a no-questions-asked warranty, covering what happened to them.

In 2018, the business moved into the garage of his new home. Customers came by every day to pick up whips, while Riley rebuilt shocks daily. By 2020, the business needed a 5,800-square-foot warehouse in Lindon. R1 operated there for five years and had outgrown the space within the first two.

Riley’s love of speed also led him to open a full dyno shop, where machines were tuned day after day. R1 eventually moved into a 20,000-square-foot facility in Pleasant Grove, in the heart of Utah County, with plenty of parking and easy trailer access.

Riley is at R1 every day, working with a team he considers his best friends. He is demanding about the quality of their work because your machine matters. Corners do not get cut. The final work goes through a detailed process with three people checking it off.

R1 exists to prove that quality still matters and an honest day’s work still means something. That is the standard Riley brings to the shop, the team and every customer relationship.