The UTV keyword CTR by position in 2026 follows the general Google curve: position 1 earns about 27.6% of clicks and position 10 earns about 2.4%. No public CTR dataset is split out for UTV and side-by-side parts, so the table below uses cross-industry data. Treat it as a yardstick, then check it against your own Search Console numbers. R1 Industries sells UTV and SxS parts, and this is how the curve applies to queries like rock sliders, A-arm guards and bumpers.
- UTV keyword CTR by position: position 1 averages 27.6%, position 3 averages 11.0%, position 10 averages 2.4% (Backlinko, 2023).
- Positions 1-3 take 54.4% of clicks, so a UTV parts page ranking 4th or lower is fighting for scraps.
- No UTV-specific CTR dataset exists in public benchmarks; use cross-industry data as a yardstick, then replace it with your own Search Console data.
- Moving a UTV parts query from position 4 to position 2 raises expected CTR from 8.4% to 15.8%.
Why this matters for UTV parts
A UTV owner searching "rock sliders for Kawasaki KRX" or "best UTV bumpers" clicks one or two results and moves on. The ranking slot decides who gets that click. A page at position 7 can be the best answer on the web and still collect under 4% of searches.
That is why CTR by position is the first number to check before you spend on content or links. It tells you what a ranking is worth before you chase it.
UTV keyword CTR by position: the benchmark table
The numbers below come from Backlinko's 2023 analysis of 4 million Google search results. Scope: all industries, desktop and mobile combined, organic results only. It is not UTV-specific. The "All results, positions 1-10" row is the yardstick for the rest.
| Position | Average CTR | Share vs. position 1 |
|---|---|---|
| 1 | 27.6% | Baseline |
| 2 | 15.8% | About 57% of position 1 |
| 3 | 11.0% | About 40% of position 1 |
| 4 | 8.4% | About 30% of position 1 |
| 5 | 6.3% | About 23% of position 1 |
| 6 | 4.9% | About 18% of position 1 |
| 7 | 3.9% | About 14% of position 1 |
| 8 | 3.3% | About 12% of position 1 |
| 9 | 2.7% | About 10% of position 1 |
| 10 | 2.4% | About 9% of position 1 |
| All results, positions 1-10 | 86.3% combined | Remaining clicks go to ads, features and page 2 |
Position 1 leads at 27.6%; position 10 trails at 2.4%. That makes the top slot roughly 11.5 times more valuable than the last slot on page one. The largest single drop is between positions 1 and 2, a loss of 11.8 points.
What the curve tells you
- Top 3 is the prize. Positions 1-3 combine for 54.4% of clicks. Positions 4-10 split the remaining 31.9%.
- Position 2 to position 1 is worth the most. Going from 15.8% to 27.6% is a 75% lift in clicks from the same impressions.
- Position 4 to position 3 is worth less. The gain is 2.6 points, from 8.4% to 11.0%.
- Below position 7, clicks fall under 4%. A page there rarely earns meaningful traffic from a single query.
Methodology and limits
The data is a cross-industry average from one 2023 study. It reflects Google organic listings across all query types, so it does not isolate UTV, automotive or ecommerce parts queries.
Named limitation: CTR shifts with SERP layout. Shopping carousels, image packs and video results push organic listings down, and product-heavy UTV queries often show them. Your real CTR at position 1 on a parts query can sit well below the table. Pull your own numbers from Search Console before you forecast revenue from a ranking move.
How to use these benchmarks
- Rank queries by position band. Pull your Search Console queries for parts and accessory terms. Flag everything at positions 4-10 with real impressions. Those are your biggest upside.
- Compare your actual CTR to the table. If you sit at position 3 and earn well under 11.0%, the title and meta description are the problem, not the ranking.
- Model the move before you commit. A query moving from position 4 to position 2 should lift CTR from 8.4% to 15.8% on the same impressions. Multiply by average order value and conversion rate to get a dollar figure, then decide if the work pays.
- Build your own UTV table. After 2026 quarter-end, export CTR by position for your parts queries and replace the cross-industry numbers. Your own curve beats any public average.
“A page ranking 4th or lower is fighting over a third of the clicks at best.”
Which UTV queries to prioritize first
Not every UTV query deserves effort. Start where the click value is highest: fitment-specific parts queries such as bumpers, rock sliders and A-arm guards for a named machine. These tend to carry clear buying intent, and the guides on rock sliders show the kind of page that fits them.
Skip broad head terms where a top-3 slot is unrealistic. Win the specific queries first, then move up.
FAQ
What is the average CTR for position 1 in 2026?
Position 1 averages about 27.6% across industries, per Backlinko's 2023 study of 4 million Google results. UTV parts queries can run lower when shopping or image results sit above the organic listing.
What is the average CTR by position for UTV keywords?
No public UTV-specific dataset exists. Use the cross-industry curve (27.6% at position 1, 15.8% at position 2, 11.0% at position 3) as a yardstick, then replace it with your own Search Console data.
How much do the top 3 positions get?
Positions 1-3 take 54.4% of clicks combined. Position 1 alone takes 27.6%.
Is position 10 worth chasing?
Position 10 earns about 2.4% CTR. It is a stepping stone, not a destination; the real gains start at position 5 and above.
How do I find my own UTV keyword CTR by position?
Export queries, positions and CTR from Google Search Console for the last 3 months. Group by position band and average the CTR within each band.
Why is my CTR below the benchmark at the same position?
Common causes are a weak title or meta description, SERP features above your listing, and branded versus non-branded query mix. Test titles first.
One last thing
The biggest single click gain on the curve is position 2 to position 1, worth 11.8 points. Before you build new pages in 2026, check your existing parts pages sitting at position 2 or 3. Those are the cheapest wins you have.
